The new company was owned by Dean's friend, Frank Sinatra,
and was called "Reprise Records". Dean also started his own production
company, Claude Productions. This would give Dean exclusive ownership and
rights to all of his work from this point on.
For the next couple of years, Dean went about his business as
usual. He was now performing with Frank Sinatra and Sammy Davis, Jr. quite
a bit. Las Vegas was now becoming Dean's new conquered territory, with the
help of "The Rat Pack" (Sinatra & Davis). The Rat Pack made
a few movies together, including one titled "Oceans 11", about
a bank heist in... where else?... Las Vegas.
Over the next couple of decades, Dean
was the King of the Las Vegas strip. His shows, not only with the Rat Pack,
but later doing it solo, were the largest in demand. The hotels that stand
out include, "The Sands"(Rat Pack years), "The Riviera"(The
Golfing Years), the "MGM Grand" (Which Dean was the headliner
on opening day), and "Balley's" (Best remembered for the "Roasts")
In 1963-1964, the music scene had changed
tremendously. The Beach Boys and "Motown" had been the rage...
but now a group was challenging everyone. They were called "The Beatles".
Everywhere you turned it was the same... The Beatles... The Beatles... The
Beatles!!! They were taking the country by storm. At times three or four
of their songs were in the top thirty all at once.
The story goes that in August of 1964,
Dean's son, Dino, was infatuated with the Beatles. Dean recalled, "All
I heard from him was 'The Beatles...the Beatles'. I told him that while
they were a good group, I could put out a record that could make a number
Dean proved to his son that he was right.
On August 15, 1964... the Beatles lost control of the charts. The number
one song in the nation..."Everybody Loves
Dean was hot again... besides selling
millions of records again, a new chapter was on the horizon... Television.